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Oakmoss Studio@oakmossstudio
The glaze took three firings to get right. Every piece hand-finished - held to the light before it ships.
Your brand,
running itself.
Paste your website. Chaviar learns your business, creates content in your voice, and keeps your marketing moving while you focus on running it.
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5
channels, one draft
2 min
from paste to preview
You
approve every post
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Oakmoss StudioOakmoss Studio · Page
Every Oakmoss piece goes through three firings before it earns a place in the shop. That's not a marketing line - it's the difference you feel the moment you pick one up.
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Oakmoss Studio@oakmoss
Most ceramic studios stop at "good enough." We fire ours three times just to prove we didn't.
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Oakmoss StudioFounder · Ceramics & slow craft
Two years ago we added a third finishing step. It made no economic sense at the time. Our return rate is now under 1%. Craft built into the product - not the story.
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Oakmoss StudioThe Oakmoss Journal · 1,940 subscribers
Subject line
This week at the studio: three firings, one finish
A short note on why we still hand-finish every piece - and what changed in the workshop this month.
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Approve
Swipe right to publish, left to skip
The difference
A content generator gives you posts.
Chaviar runs the whole brand.
Voice, calendar, channels, campaigns - one system, always on, always sounding like you. You stopped writing captions. You started approving a brand that keeps itself full.
01
Always in your voice
Trained on your site, not a generic template.
02
Every channel, always full
A calendar that fills itself, not one you fight.
03
You approve, it ships
Final say stays yours. The work doesn't.
How it works
From a URL to a running brand in minutes.
01
Drop your URL
Chaviar reads your site - your products, your story, the way you already talk - in seconds. No brief, no onboarding call.
02
It builds your brand model
Voice, palette, themes, do's and don'ts - a living model of your brand that every post is measured against.
03
Approve, and it runs
A full calendar across every channel writes itself in your voice. You review and approve each post - or, once you choose to, let it publish and check in weekly.
Someone on it
You don't operate Chaviar. You manage it.
Every morning your manager checks in - what it drafted overnight, what's waiting, what it needs from you. Reply in plain language, the way you'd brief a person. No dashboards to learn.
A daily brief, not a blank pageIt comes to you with the work done and a short read on what to do next.
Direct it in your own words"Approve the social ones, hold the LinkedIn note." It understands and acts.
The final say stays yoursNothing publishes without your nod - until you decide to trust it more.
Your manager
This morningGood morning.
Oakmoss had a quiet night. I drafted five new pieces from this week's studio work - they're in your review pile now.
Three for Instagram and Threads, one Journal email, and a LinkedIn note. All in your voice.
Review 5 drafts Create a post
Approve the three social ones, hold the LinkedIn note for me to read first.
Done - the three are queued for their best slots today. The LinkedIn note is pinned to the top of your review pile whenever you're ready.
Always on
Every channel, always full.
Chaviar plans the week before you think to. This is a real week - planned, written, and scheduled, waiting for your nod.
This week
InstagramFacebookThreadsLinkedInEmail
Mon
9:00New glaze drop
Tue
12:30Studio note
16:00Behind the wheel
Wed
10:00Customer feature
Thu
11:00Restock alert
15:00The Journal email
Fri
9:30New arrivals
17:00Weekend picks
Sat
13:00Founder note
Sun
Rest
The system of record
One brand model. Every decision runs through it.
Generators forget who you are between posts. Chaviar doesn't. It keeps a single source of truth for your brand - and holds every caption, campaign and channel to it.
Change the model once, and everything downstream updates. That's the difference between a tool you operate and an operating system that runs.
Oakmoss Studio - Brand ModelLive
Voice
Warm, unhurried, quietly confident. Explains the craft - never oversells it.
Palette
Themes
Slow craftHand-finishedNo shortcuts
Always
Show the process. Ship what’s hand-finished.
Never
Stock photography. Rushed claims.
Cadence
12 posts / week · 5 channels
For developers
Your systems already know what to post.
Your booking system knows a slot opened. Your POS knows what sold out. Your fixture list knows who won. Send Chaviar a sentence and it comes back as a finished post - written in your voice, on brand, ready in the review deck.
One POST. No prompt engineering, no template wrangling, no second brand model
to keep in sync. Retries are idempotent, so a flaky cron can't double-post you.
Review by defaultDrafts land in the same deck your team already approves. Opt into auto-publish per key.
Every channel at onceOne brief fans out to Instagram, Facebook, LinkedIn, Threads and X - or just the ones you name.
Same wallet, same rulesAPI drafts obey your brand model and draw the tokens you already have. No separate bill.
Read the API reference Included on Pro & Studio
POST /api/v1/content
curl -X POST https://chaviar.app/api/v1/content \
-H "Authorization: Bearer $CHAVIAR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"kind": "post",
"brief": "Two tables free tonight, 7pm. Chef is running the
short-rib special again.",
"platforms": ["ig", "fb"]
}'202 Accepted draft in review in ~90s
Pricing
Simple pricing.
No per-post fees. No hidden costs. Cancel anytime.
Starter
$29/mo
For solo creators getting consistent.
Get started20 auto-drafts + 5 tokens / month
Posts & stories
Auto-pilot scheduling
2 team seats
1 free re-roll per creative
Pro
$79/mo
For brands that publish across channels.
Get started70 auto-drafts + 15 tokens / month
Everything in Starter
Emails, ad creatives & video reels
AI comment replies
Deep feature crawl
Public API access
5 team seats
Studio
$179/mo
For agencies and power publishers.
Get started200 auto-drafts + 30 tokens / month
Everything in Pro
5 API keys
30 team seats
Priority generation
Free preview, no account needed. Paid plans from $29/mo.
FAQ
Questions, answered.
Does Chaviar post without my approval?
By default, no - every post waits in your review queue until you approve it, and you can edit the caption, regenerate the image, or reject anything before it goes live. Autonomous publishing stays off until you explicitly turn it on, per channel, and you can switch back anytime. LinkedIn is always human-approved - its platform rules don’t allow autonomous posting, so every LinkedIn post goes through your review, no exceptions.
What do I need to get started?
Just your website URL. Chaviar reads your site and builds your brand kit automatically. Your first preview is free and you don’t need an account to see it.
Which platforms does it support?
Instagram, Facebook, LinkedIn and Threads for posts and stories. Pro plans add email campaigns and ad creatives generated from the same brand engine.
How does it sound like my brand?
Chaviar learns your tone, vocabulary and style from your own website and writes every caption in that voice. If something reads off, refine or regenerate it in one click.
Can I cancel anytime?
Yes - cancel from billing in one click. You keep access to your brand and everything already created.
Drop a URL and forget.
Give Chaviar your website. Get a week of content, in your voice, across every channel - before you finish your coffee.
Free preview in minutes. No account needed.