Your brand,
running itself.

Paste your website. Chaviar learns your business, creates content in your voice, and keeps your marketing moving while you focus on running it.

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Firecrest Hot Sauce Co. Hot sauce maker · Cornwall

Firecrest Hot Sauce Co.firecresthotsauce.co.uk

Post

Firecrest Hot Sauce Co. The last step of making this sauce happens on your plate. 🌮 Weeks in brine, a blend with ripe mango, a bottle filled by hand, and then this: a slow orange ribbon landing on crisp fish tacos, red cabbage crunching underneath, lime still waiting its turn. Watch the pour. It holds its line instead of splashing, and the first thing you smell is mango, then the scotch bonnet catching up. Fermented Scotch Bonnet & Mango, rated hot. Taco night, sorted. Order via the link in bio, posted anywhere in the UK. #firecresthotsauce #tacotuesday #fishtacos #scotchbonnet #hotsauce

Dark by teatime. Dinner wants more heat.

Cold evenings, warmer plates

Story

channels, one draft

2 min

from paste to preview

You

approve every post

Real output

One engine. Every kind of business.

A bakery, a dentist, an electrician, a taverna that posts in Greek. Each one got its own voice, its own look and its own feed, straight from the pipeline with no retouching.

Firecrest Hot Sauce Co. *Hot sauce maker*

Tidewater Reformer Studio *Pilates studio*

Sample businesses are fictional brands run through Chaviar's real pipeline. Sportily, Deskify and Uploft are live brands on Chaviar.

The difference

A content generator gives you posts.
Chaviar runs the whole brand.

Voice, calendar, channels, campaigns - one system, always on, always sounding like you. You stopped writing captions. You started approving a brand that keeps itself full.

Always in your voice

Trained on your site, not a generic template.

Every channel, always full

A calendar that fills itself, not one you fight.

You approve, it ships

Final say stays yours. The work doesn't.

How it works

From a URL to a running brand in minutes.

Drop your URL

Chaviar reads your site - your products, your story, the way you already talk - in seconds. No brief, no onboarding call.

It builds your brand model

Voice, palette, themes, do's and don'ts - a living model of your brand that every post is measured against.

Approve, and it runs

A full calendar across every channel writes itself in your voice. You review and approve each post - or, once you choose to, let it publish and check in weekly.

Someone on it

You don't operate Chaviar. You manage it.

Every morning your manager checks in - what it drafted overnight, what's waiting, what it needs from you. Reply in plain language, the way you'd brief a person. No dashboards to learn.

A daily brief, not a blank pageIt comes to you with the work done and a short read on what to do next.

Direct it in your own words"Approve the social ones, hold the newsletter." It understands and acts.

The final say stays yoursNothing publishes without your nod - until you decide to trust it more.

Your manager

This morning

Live

Good morning.

Firecrest had a quiet night. I drafted five new pieces from this week's batch - they're in your review pile now.

Three posts and a story for Instagram and Facebook, plus one newsletter. All in your voice.

Review 5 drafts Create a post

Approve the four social ones, hold the newsletter for me to read first.

Done - the four are queued for their best slots today. The newsletter is pinned to the top of your review pile whenever you're ready.

Always on

Every channel, always full.

Chaviar plans the week before you think to - posts, stories and the newsletter, each in its best slot, waiting for your nod.

Wren & Rook Hair StudioThis week

PostStoryEmail

Mon

9:00Post

What "from £165" really means

Tue

8:30Story

Curls lie when they're wet

18:00Post

"It'll be fine" or "Here's what it'll actually do"?

Wed

12:30Post

Low October sun. Phone over your shoulder. Inspection season.

Thu

10:00Email

Your curls on wash day three, not just day one

19:30Story

Painted by hand, so it grows out soft

Fri

17:00Post

Day one, or week eight?

Sat

10:00Post

Bring the screenshot. We'll be honest.

Sun

Rest

The system of record

One brand model. Every decision runs through it.

Generators forget who you are between posts. Chaviar doesn't. It keeps a single source of truth for your brand - and holds every caption, campaign and channel to it.

Change the model once, and everything downstream updates. That's the difference between a tool you operate and an operating system that runs.

Halcyon Ledger - Brand ModelLive

Voice

Calm, plain-spoken, quietly expert, on the side of people who make things

Palette

Themes

Deadlines, without the panicAccounts for people who make thingsA fixed fee and a real person

Always

Point people to the free 20-minute intro call, booked online.

Never

Do not promise outcomes: no 'save £X', no 'pay less tax', no guaranteed refunds.

Typefaces

Fraunces · IBM Plex Sans

Written against this model

For developers

Your systems already know what to post.

Your booking system knows a slot opened. Your POS knows what sold out. Your fixture list knows who won. Send Chaviar a sentence and it comes back as a finished post - written in your voice, on brand, ready in the review deck.

One POST. No prompt engineering, no template wrangling, no second brand model to keep in sync. Retries are idempotent, so a flaky cron can't double-post you.

Review by defaultDrafts land in the same deck your team already approves. Opt into auto-publish per key.

Every channel at onceOne brief fans out to Instagram, Facebook, Threads, X and Bluesky - or just the ones you name.

Same wallet, same rulesAPI drafts obey your brand model and draw the credits you already have. No separate bill.

Read the API reference Included on Pro & Studio

POST /api/v1/content

curl -X POST https://chaviar.app/api/v1/content \
  -H "Authorization: Bearer $CHAVIAR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "kind": "post",
    "brief": "Two tables free tonight, 7pm. Chef is running the
              short-rib special again.",
    "platforms": ["ig", "fb"]
  }'

202 Accepted draft in review in ~90s

Pricing

Simple pricing.

No per-post fees. No hidden costs. Cancel anytime.

Connect

$15/mo

For brands your own assistant runs.

Get started

Bring your own assistant: Claude or ChatGPT plans and directs; Chaviar renders, schedules and publishes

500 credits / month (≈ 25 top-quality images)

Unlimited channels

2 team seats

No autopilot — Starter adds it

Starter

$29/mo

For solo creators getting consistent.

Get started

20 posts / month + 750 credits / month

Posts & stories

Auto-pilot scheduling

Works with Claude and ChatGPT

2 team seats

1 free re-roll per creative

Questions, answered.

Does Chaviar post without my approval?

By default, no - every post waits in your review queue until you approve it, and you can edit the caption, regenerate the image, or reject anything before it goes live. Autonomous publishing stays off until you explicitly turn it on, per channel, and you can switch back anytime.

What do I need to get started?

Just your website URL. Chaviar reads your site and builds your brand kit automatically. Your first preview is free and you don’t need an account to see it.

Which platforms does it support?

Instagram and Facebook for posts and stories, plus Threads, X and Bluesky for posts. LinkedIn is coming soon. Pro plans add email campaigns and ad creatives generated from the same brand engine.

How does it sound like my brand?

Chaviar learns your tone, vocabulary and style from your own website and writes every caption in that voice. If something reads off, refine or regenerate it in one click.

Can I cancel anytime?

Yes - cancel from billing in one click. You keep access to your brand and everything already created.

Drop a URL and forget.

Give Chaviar your website. Get a week of content, in your voice, across every channel - before you finish your coffee.

Free preview in minutes. No account needed.